The One Million Splotz of Glue Campaign
This was our very first campaign and it was launched in 2005. The campaign sought to answer the question: “Can you build community?” The big idea was based upon social capital research conducted by Robert D. Putnam and outlined in his book, BETTER TOGETHER: Restoring the American Community. The idea leveraged social media to encourage and track civic actions. A central strategy of this campaign was capacity building workshops.
It would be interesting to launch this campaign again in this “Facebook era.” Hmmm….
